Digital Marketing
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Personalised connectivity delivered more impact in the era of technology overload
Joe Perri | May 9, 2019The thought of a prospective client deleting my email unopened was enough to spur me to find a better way to achieve the necessary cut-through – and the personal salutation and signed letter did just that.
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Study reveals winning tweet formula used by celebrities
First 5000 | April 29, 2019Celebrity tweets that tell fans a story are more likely to be shared than facts, introspection or angry outbursts, new study reveals.
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Facebook predicted to lose young users
Carolin Petterson | January 16, 2019Facebook is rapidly losing its young audience base. According to the latest research conducted by eMarketer, Facebook is facing a rapid decline in users under the age of 25.
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Fast and simple ways to build your website
Sheryl Jones | November 30, 2018It’s difficult to imagine yourself living in a world without the internet. Even with all the opportunities that exist online, there are hundreds of businesses that don’t have a website.
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9 tips to improve your social media presence
First 5000 | November 8, 2018Despite the recent Facebook controversy and changes on other social platforms which limit the effectiveness of advertising, SMEs can still benefit from an active social media presence, given the continuing popularity of such networks and the dominance of the mobile phone.
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Understanding social media metrics
David Webb | October 23, 2018When it comes to tailoring your firm’s social media campaign and improving your social media presence, there is no such thing as an irrelevant metric. Everything can come in as handy at one point, but what do all the different terms mean?
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How to find the best job candidates on LinkedIn
Colin Cuthbert | October 9, 2018More and more companies and recruiters are turning to LinkedIn to find quality candidates. Yet many businesses still do not how to best leverage this fantastic platform to advertise their job openings to the right people.
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The empty Trojan Horse…or losing new business opportunities by poor marketing!
Joe Perri | June 8, 2018Firms which fail to keep pace with evolving consumer demands and expectations through the application of modern marketing and communication processes face a difficult future.
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Spacenow gives purpose to unused areas
Helen Hull | April 21, 2018A new website looks to help businesses and private individuals make the most of unused spaces in their premises and homes.
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31% of users are ready to #DeleteFacebook
First 5000 | April 17, 2018The recent Facebook revelation that over 87 million users’ data had been improperly obtained and used by Cambridge Analytica is prompting users to reconsider their use of social media, which will in turn affect the strategies of businesses which advertise on it.
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The benefits of live chat on your business website
Josh Wardini | April 16, 2018Quick and efficient customer care is essential to stay ahead in the online shopping world. Live chat offers the fastest way to respond to customer queries through your web store and boosts sales, retention, brand reputation and customer satisfaction.
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Social media – how to manage your content and time
Stephen Barnes | March 10, 2018In the last of his series on social media for business, Stephen Barnes of Byronvale Advisors offers some useful tips and apps to manage your social media presence and boost consumer engagement.
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Social media for business – Twitter
Stephen Barnes | March 5, 2018Join Stephen Barnes @byronvaleadvise and First5000 @First5000 on Twitter to discuss social media for business and learn how to #RunYourBusinessBetter.
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Social media for business – LinkedIn
Stephen Barnes | February 20, 2018Author and business consultant Stephen Barnes explains why LinkedIn is still the best social media platform for business to business interactions.
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Social media for business – Facebook
Stephen Barnes | February 15, 2018Author and business consultant Stephen Barnes explains how to use Facebook, the world’s most popular social networking platform, to promote your company.
