Smart ways to improve your company’s digital marketing efforts
Every year, and even a month, brings about new digital marketing trends. As a business owner or marketing manager, you have to be aware of these and find the best ways to implement them into your marketing strategy. In this article, we will show you some of the best practices and methods to improve your company’s digital marketing efforts.
Focus on conversational marketing
In 2020, marketing is becoming more and more conversational. Customers want instant answers, and customer support teams have to provide them. Therefore, conversational marketing refers to one-on-one communication between marketers (or customer support agents) and customers. What is even better, this form of marketing can happen on different platforms and channels. The primary goal of conversational marketing is to improve the user experience, which is essential for higher engagement and creating trust and loyalty.
Use stories regularly
Social media stories are closely related to Snapchat and Instagram, but lately also to Facebook and even YouTube. The concept of stories is simple – they exist for 24 hours and then disappear. Such a method is insanely great for marketing since it makes good use of the so-called “fear of missing out” (FOMO). Besides increasing your brand recognition, stories are excellent for creating engagement with your followers, especially among the younger audience. In the end, it leads to increased traffic to your website.
Creative and interactive content
Nowadays, you can’t satisfy customers with regular content. Instead, you need to give them original and interactive content – videos, quizzes, polls, shoppable posts, etc. Becoming a top company within your industry is impossible without spoiling your audience with exciting content. Also, interactive content will strengthen the connection between your brand and customers. As a result, they will have an additional motive to make the purchase.
Outsource SEO work
Doing a lot of different work for your clients can be very difficult and exhausting. Also, it is impossible to be an expert in every digital marketing field. SEO is one of the most demanding marketing segments, and therefore, it might be a good idea to outsource it and save a lot of time and money. Consider white-label SEO services from agencies that already have a lot of experience in this field. Besides having a high-quality service, you will minimize costs associated with investing in employees or additional SEO tools.
The voice search popularity
Many brands already included voice search in their marketing strategies, and there are numerous reasons for that. Some studies say that half of all searches in 2020 will be via voice. Also, a massive number of people who own voice speakers claim that these devices became an inevitable part of their daily routine. Therefore, optimizing for voice search is one of the best things a business can do to improve their company’s digital marketing. As a marketer, look at it as a part of the broader brand experience.
Visual search tools
Visual search is a real boom in the digital marketing world since it takes user experience to an entirely next level. Pinterest’s visual search tool Lens is the leader of this method. It allows users to take a photo of a product, and then it shows them where to search for it online. Also, it will show all similar products and related items that might interest you. In the end, Google also created its visual search engine with the same name – Lens. It recognizes objects through a cam app. The same as Pinterest’s Lens, it transforms your camera into a search bar.
AR and VR
Marketers, artists, and creatives find augmented reality (AR) more useful and better than virtual reality (VR). Many brands throughout the world are using this technology since it helps them to improve the consumer experience. IKEA is probably the best example out there. Their app IKEA place allows people to take a photo of a room to get insight into how IKEA’s furniture will fit in it. On top of that, you can move furniture to see how it looks from different angles and perspectives.
Digital marketing is a business field that always brings new strategies and tactics. Recognizing the recent trends or predicting future ones is how you can improve your digital marketing strategy and beat your competitors.
As a senior business strategist, Lillian Connors believes that business must be more than the maximization of profit through different money-grabbing ploys. Ethical principles should be at the core of every commercial venture, paving the way for more balanced distribution of wealth on a global scale.
