6 creative ways to promote your new firm

| September 23, 2018

You probably already know that startups face many challenges and one of the biggest among them is remaining cash positive. One of the reasons for that is the fact that you have to invest in marketing and try to attract more people to your business.

But what if we tell you there are creative ways you can promote your startup and compete with large companies without breaking your budget? We came up with six of these that might be exactly what you’re looking for.

Vehicle stickers

No matter what kind of startup you’re running, you can use your personal vehicle as a marketing tool. All you need to do is design stickers for promoting your company and apply them to your vehicle. Do this and every time you’re out driving, you’ll be doing your business a huge favor.

According to some reports, a single branded vehicle can generate even up to 80,000 views which is absolutely amazing. If you often find yourself stuck in traffic, this way at least you’ll be promoting your startup while waiting. If you also want to be able to use your vehicle for personal use, you can consider the idea of investing in removable and reusable vehicle stickers.

Radio commercials

In case your goal is attracting local customers to your business, radio commercials might be exactly what you need. Just think about all the people who’re driving to work and listen to local radio stations while on the road.

Another great thing about radio commercials is that you can get all creative and come up with a commercial that stands out. Of course, the key to success is choosing the right radio station you should promote your business at. For example, if your business is based in Sydney, you might want to think about running your commercial on stations such as KIIS and NOVA. If you’re based in Melbourne, you can opt for radio stations such as Smooth.

Forums and groups

Don’t underestimate the power of forums and social media groups. What’s so great about places like this is that you’ll often see people asking a question you can come up with an answer for. Use your expertise and make sure you come up with the best possible answer.

This will not only mean a lot to you when it comes to business promotion but it’ll also help you improve your brand authority which is definitely something you’ll want to invest in. Just figure out which forums and social media groups have members who might be interested in buying from your startup.

Unique website

Your website is definitely something that plays a huge role in how well your startup is going to do. So, no matter what kind of website you have right now, trying to make it stand out from the crowd is a good idea.

If by any chance you don’t have a website at the moment, creating one is a must. In case you don’t know much about coding, you can have experts create a unique website for your startup. Just bear in mind that you’ll also need local hosting experts on your team. For example, if you’re based in Australia, turning to a digital agency in Sydney is a good idea.

eBooks

One of the most valuable assets you as a startup owner have is your expertise. What this means is that you can use both your skills and experience to help internet users who might need some help.

While writing a book may be challenging, you can think about writing an eBook. Your eBook doesn’t have to be extremely long, as long as it provides answers to people who want to find out more about your industry or the work your company does. Of course, you should mention your startup in your eBook and use the text to guide them to your startup’s website.

Charity

First of all, it’s very important to mention that there are so many people out there who need our help. How this affects your business is that it gives you a chance to do a good deed and get some media exposure while doing so.

Think about local charity organizations and see if any of them might need some help from your business. Media loves companies that support meaningful projects and it’s guaranteed to do wonders for your company. Not to mention that people now prefer buying from companies that strive to help people.

No matter which of these six options you decide to go for, promoting your startup won’t be as easy as some people would have you believe. However, if you put enough time and effort into it, there should be nothing stopping you from acquiring all the new customers your startup needs. It’s also important to mention that you should never stop looking for some new creative ways for promoting your startup.

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