Podcast: branding for the mid-market
Does your brand align with your vision? Host Craig West speaks to Chris Nelson from Juicebox Creative about the biggest branding mistakes mid-market businesses make and how to maintain authenticity in branding, even as your business grows.
Craig West is the CEO of Succession Plus, a boutique advisory firm specialising in business succession and exit planning. In addition to earning some of the industry’s highest awards, he is also the author of ‘Enjoy It’, a business succession and exit planning guide for small and medium business owners. Craig received the Doctor of Business Administration award for his research thesis titled “Examination of the key factors driving business exit options in Australian Small and Medium Enterprises” in 2022. Craig is passionate about encouraging business owners to think strategically, maximise the value of their business and achieve a successful exit.