Latest News

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  • Economy

  Economic growth better than expected but check worry remains

  First 5000     |      March 5, 2020

  “Australia’s economy expanded by 0.5 per cent during the final quarter of 2019, a result that was a bit better than anticipated,” according to Master Builders Chief Economist Shane Garrett.
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  • Digital Marketing

  Five ways to use your business website besides getting leads

  Lesley Haught     |      March 4, 2020

  If you think that the role of a business website is limited to getting leads for improving your market outreach, then it’s time to refresh your thinking!
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  • Retail

  Retail collapse in Australia: Tyranny of distance or lack of customer loyalty?

  Dawn Lo     |      March 3, 2020

  Retailers need to focus on the core offering of their products rather than peripherals, and adapt their business models to increasingly fickle and tech-savvy consumers, says a UNSW Business School professor.
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  • Tourism

  NSW’s tourism recovery campaign shows heart

  First 5000     |      March 3, 2020

  The recovery of NSW’s tourism industry from the effects of drought and bushfires is in everyone’s hands with Destination NSW launching its new marketing campaign, Now’s The Time To Love NSW.
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  • Trade

  Have your say: diversifying Australia’s trade, investment profile

  First 5000     |      March 2, 2020

  The Joint Standing Committee on Trade and Investment Growth has commenced a new inquiry into the 2018-19 annual reports of the Department of Foreign Affairs and Trade and Austrade. The inquiry will focus on whether there is a need to diversify Australia’s trade markets; and Australia’s level of reliance on foreign investment.
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  • Workplace Relations

  Job insecurity negatively affects your personality: study

  First 5000     |      March 2, 2020

  New research shows that experiencing chronic job insecurity can change your personality for the worse.
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  • Marketing

  The rise of LGBTIQ+ marketing

  Ebony Stansfield     |      March 2, 2020

  Brands are coming out in droves to support the LGBTIQ+ community but how is this influencing consumer behaviour?
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  • Retirement

  Age pension is a right – not a charitable token

  First 5000     |      February 28, 2020

  Australian Pensioners’ Voice (APV) President Vic Guarino and Secretary Gino Iannazzo have confirmed that the organisation that campaigns for the welfare and betterment of Australian seniors has forwarded a submission to the Australian Government Review into Retirement Incomes.
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  • Trade

  Australian brands get more exposure in India

  First 5000     |      February 28, 2020

  Australian brands will now have exposure to hundreds of millions of extra potential customers with the launch of the Australian online store on Amazon India. 
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  • Optimism

  Why marketing is the source of optimism in business

  Darren Woolley     |      February 28, 2020

  If there is a center of optimism in any business, there is a strong argument for why this is marketing. Marketing is future facing, customer focus and growth driving.