Green Roofing Startup: how to make it thrive

There is no denying that the environmental revolution taking place in recent decades around the world has created an opportune environment for aspiring entrepreneurs who want to kick-start their own business in the eco-friendly market.

From eco-friendly office designs and equipment, to energy-efficient solutions and household-wide conservation in the residential realm, the green industry is thriving in the modern, mindful world.

So naturally, this is your golden opportunity get in the game and quickly pave the road to a lucrative, prosperous future in the green roofing niche. Here is everything you need to know in order to make your business a thriving success.

The problem with traditional roofs

Traditional roofs, no matter the material the top layer is made of, are extremely prone to high temperatures, as well as fast temperature accumulation. Inevitably, the temperature a dark, flat roof has accumulated during the day will seep into the building and dissipate into the surrounding air, creating what is commonly called the “urban heat island”.

This phenomenon is common in cities across the globe, and is one of the largest contributors to needless energy expenditure in buildings, the deterioration of flora and fauna, and the ever-worsening state of the global climate. Urban areas that enjoy predominantly sunny days year-round are suffering from inflated energy bills across the board, as the elevated temperatures demand higher HVAC usage throughout the day. Fortunately, the green roof can make a difference.

The unquestionable benefits of green roofing

Green roofs are the way of the future. By helping diminish the effects of the “urban heat island” while resolving storm water drainage problems in densely urban areas, the green roof is an inexpensive way to a more sustainable, healthier future for all city dwellers.

In fact, studies and anecdotal testimonies have concluded time and time again that rooftop flora is able to preserve the lower temperature of the roof membrane, whilst solid concrete roofs relentlessly experience a surge in temperature levels. This is why green roofing contractors have become highly sought-after in recent years, so here’s what you need to focus on.

The tools you’ll need for the job

The foundation of a thriving green roofing business is the equipment you use for the job. This should come as no surprise, as modern clients expect of you to run a professional operation and conduct every project with speed and exactness from inception to completion.

Firstly, you will need reliable elevation equipment such as portable scaffolding solutions that are easy to maneuver and can help your workers reach every elevated surface efficiently and effectively. Make sure the elevation equipment you use is sturdy and safe. Next, obtain the necessary formwork that will allow you to design and lay the green beds with precision and speed. Don’t forget about safety equipment such as helmets, working gloves, and harnesses for your workers.

Devising a unique approach to every project

This next point has to do with your mind-set as a business leader and a service provider. Every project is unique, and more likely than not, every new client will have a unique set of wishes for their green roof. However, oftentimes, things are not as simple.

Not only should you answer all of their needs and provide them with multiple solutions based on their wishes, but you should also be able to devise one-of-a kind projects for those clients who know nothing about green roofing. You will have to work with people who understand the basic concept and want you to run the project entirely, from planning and design to realisation. For this type of clientele, be ready to exhibit a high level of flexibility, and plenty of creativity in order to appeal to different predilections.

Spread the word of your cause

As with every business venture in the competitive marketplace, the fate of your company will be determined by your ability to market your brand to the right audiences. Marketing is the driving force behind long-term business success, and it serves a double purpose. Firstly, use your marketing strategy to spread the word of your brand and position yourself in the online and offline realms. To achieve this, be sure to combine digital marketing and traditional marketing – the former will boost your brand recognition in the online world, and the latter will help you connect with your community on a deeper level.

Secondly, your marketing strategy should serve an even greater purpose of educating the public and your demographic about the benefits of green roofing. Always strive to emphasize how your potential clients will benefit from your services. These benefits will include lowered energy bills, better storm water management, healthier living and working environments, and of course, improved aesthetic appeal of the roof.

Environmentalism has become a hot topic in the wake of relentless global warming and climate change, and urban residents are beginning to take notice. Use this golden opportunity to truly make a difference in the world while building a thriving business of the future.