Google Plus for Business, LinkedIn and Brand Integration Strategy

| November 29, 2011

Get ahead of the curve for 2012 Sydney with the Google Plus for Business, LinkedIn and Brand Integration Strategy seminar.

Join Jennifer Bishop, Linkedinologist, Director Content and Copy Australia for a Business to Business Only interactive learning experience on 16 January 2012 at Cliftons Sydney.

MORNING Session : 8.30- 12.30

Leveraging LinkedIn for Business Development and ROI


Power your LinkedIn Professional and Company Profiles

  • Get your professional LinkedIn Profile AND Company Profile 100%
  • Create Updates that generate online “impressions and engagement”
  • Integrate Twitter, Utube, Blog’s and Iphone app’s
  • Integrate LinkedIn app’s, Slideshare, Behance for SEO
  • Maximise your SEO (findability) within LinkedIn and in Google
  • Leverage second level connections and advanced searches
  • Top Ten take-away Activity list for SEO

Grow and leverage your LinkedIn Network

  • Link with 2.2 million Australians and 130 million globally
  • Upload LinkedIn contacts into your business database
  • Ensure your business database is connected with your LinkedIn presence
  • Take-away Top 10 LinkedIn Netiquette templates
  • Understand groups, target prospects, generate sales
  • Convert leads to sales Inbound via Expertise, authority and “social proof” strategies
  • Understand The “Spam Act” and appropriate email follow-up.


The afternoon session builds on knowledge from the Morning Session OR previous LinkedIn Workshop. It’s highly recommended that you have undertaken one of these in order to join the PM session.


AFTERNOON Session: 1.30 – 5.30

Integrating Google Plus for Business PLUS

Creating an Integrated Online Brand Strategy


  • Create Google Plus for Business- Start getting Excited!
  • 1 billion visits on Google per month
  • Setting up your Google Plus Business Presence (you need a gmail account and profile)
  • Adding recommended Links and photos, creating circles
  • Analysing traffic and leads from Google plus
  • Creating your Google PLus business button
  • Top Ten Action Plan for Google Plus
  • Online Brand Strategy and Action Plan
  • Create Measurable Brand Objectives for your online brand
  • Identifying LinkedIn and Google Plus Strategies to obtain awareness and conversion
  • Using LinkedIn, Google Plus and Twitter integration on your website and profiles
  • Using LinkedIn and Google for competitive intelligence, sentiment monitoring and key influencer identification.
  • Top ten actions for Integrating your online brand


    For further information email or call Jennifer on 0425 713 191.

    16 Jan 2012 – 8:30am5:30pm
    Cliftons Sydney

    190-200 George Street

    Sydney, NSW 2000