Get Schmart with your marketing
Discover how to build powerful customer relationships by bridging the gap between social and traditional media at PMP’s 2012 Schmart Marketing Conference.
Popular keynote speaker from the 2011 Schmart Marketing Conference, Jeffrey Hayzlett, former Eastman Kodak chief marketing officer and vice president, returns to Australia to lead the discussion which will take place in Melbourne and Sydney, on 21 and 23 February respectively.
Joining Hayzlett will be UnMarketing Author, Scott Stratten, advertising creative and regular on the ABC’s Gruen Transfer Dan Gregory, former Cudo.com.au CEO, Billy Tucker,Shivani Gupta CEO of Passionate People Institute and Rob Belgiovane from advertising agency BWM.
At the 2011 conference over 450 Schmart attendees learnt about social media tools and how to connect them to existing marketing strategies. First 5000 member Janine Allis told the conference success in business is about attitude and not being afraid to make mistakes.
Watch the 2011 panel discussion as Jeffrey Hayzlett, Amber MacArthur, Russel Howcroft and Janine Allis, answer a question from Twitter: “How do you sell your social media strategy to the Board.”
For 2012, Schmart will focus its attention on engagement strategies that build lasting one-on-one customer relationships in a multichannel environment.
Delegates of the 2012 Schmart Marketing Conference will learn how to develop the necessary mental, emotional and physical toughness to create smart, strategic and lasting change and unlearn old ways to consistently attract and engage the right customers. They will learn to read customer signals to develop and adapt customer strategies that generate conversion and build loyalty as well as understand people’s passions to create lasting business results.
Buy 2 tickets and you will 50% off the second ticket. Enter promotional code first5000@smc12 when you register at http://www.getschmart.com.au/register. Offer valid till 20 February 2012.
If you can’t make it in person, join the conversation at the 2012 Schmart Marketing Conference next week on 21 & 23 February using hashtag #smc12.
Helen Hull is the editor of First 5000, the leading network for mid-sized businesses in Australia.
