Get Schmart Marketing Conference back in 2012

| November 2, 2011

Discover how to build powerful customer relationships by bridging the gap between social and traditional media at PMP’s 2012 Schmart Marketing Conference. 

Popular keynote speaker from the 2011 Schmart Marketing Conference, Jeffrey Hayzlett, former Eastman Kodak chief marketing officer and vice president, returns to Australia to lead the discussion which will take place in Melbourne and Sydney, on 21 and 23 February respectively.

Joining Hayzlett will be UnMarketing Author, Scott Stratten, advertising creative and regular on the ABC’s Gruen Transfer Dan Gregory, Cudo.com.au CEO, Billy Tucker, and Shivani Gupta CEO of Passionate People Institute.

At the 2011 conference over 450 Schmart attendees learnt about social media tools and how to connect them to existing marketing strategies. First 5000 member Janine Allis told the conference success in business is about attitude and not being afraid to make mistakes.

For 2012, Schmart will focus its attention on engagement strategies that build lasting one-on-one customer relationships in a multichannel environment.

Delegates of the 2012 Schmart Marketing Conference will learn how to develop the necessary mental, emotional and physical toughness to create smart, strategic and lasting change and unlearn old ways to consistently attract and engage the right customers. They will learn to read customer signals to develop and adapt customer strategies that generate conversion and build loyalty as well as understand people’s passions to create lasting business results.

To register contact PMP’s Melena Birtles.

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