Public Relations
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SME owners need to make succession plans in good time
Joe Perri | August 2, 2018The ramifications for owners who depend on the sale of the business to fund retirement are far too often overlooked until it’s too late by mature age principals that are ‘rusted’ to the helm.
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The benefits of podcasting your business
Stephen Barnes | July 3, 2018If you’re a Business-to-Business company, then there are lots of reasons to consider adding podcasts into your marketing mix.
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Public relations’ role in exit and succession planning
Joe Perri | June 30, 2018Public relations can play an important role alongside other marketing plans and promotional activities surrounding a change of ownership of a company.
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Is there really no such thing as bad publicity?
Joe Perri | June 3, 2018A well planned and properly executed public relations strategy can boost every company’s bottom line as well as improve their public image and consumer reputation.
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Getting your PR on point
Joe Perri | May 31, 2018Many business owners overlook the importance of public relations or lump the process into a vague collection that includes advertising, marketing, promotion and sponsorship. Rather than an expensive and frivolous extra, good public relations can be vital to a company’s success.