Reset: theme 8 – ethics in marketing

2020 marks the dawn of a new decade. Rachel Bevans of the Healthy Brand Company explores theme eight of ten themes driving brands into the next decade. There are a number 

Reset: theme 7 – data security, privacy and control

2020 marks the dawn of a new decade. Rachel Bevans of the Healthy Brand Company explores theme seven of ten themes driving brands into the next decade. In an environment where 

Reset: theme 6 – balancing tech and human experiences

2020 marks the dawn of a new decade. Rachel Bevans of the Healthy Brand Company explores theme six of ten themes driving brands into the next decade. With advancements in technology, 

Reset: theme 5 – return to investment in long-term brand building

Over the last decade, we have seen the rise of marketing as a science, with key research on “How brands grow” delivered by the Ehrenberg Bass Institute and Byron Sharp 

Reset: theme 4 – brand alignment, culture and ecosystems

With the changing, fluid and flexible nature of relationships between people, brands and organisations, and the need to leverage one identity across multiple audiences, products and services, media/touch-points and geographies 

Reset: theme 3 – employer brand and employee experience

In Australia, the shift towards the most trusted relationship being “my employer” is well and truly embedded, having increased from 54% in 2016 to 77% in 2019, and significantly more 

Reset: theme 2 – purpose, delivering promises and trust

2020 marks the dawn of a new decade. Rachel Bevans of the Healthy Brand Company explores theme two of ten themes driving brands into the next decade. Whilst purpose is here 

Reset: Ten themes driving brands into the next decade

For many, 2019 has been in limbo. There have been organisation shake-ups, projects stalling and brands standing up for what they believe in, but not a lot of forward motion. In an 

In it for the long-term: business, brand and marketing strategy

Having worked with mid-sized businesses, and evident in research by KPMG, BDO, Grant Thornton and the Australian Government Department of Industry, Innovation and Science (DOI) , the key problems are 

The agile, evolving organisation needs a living, evolving data ecosystem

Leaders of high-performing organisations recognise that adaptability and connectivity are keys to long-term success in today’s rapidly changing, global environment. This requires a significant shift in thinking and approach:

• From organizational

Be more human: The human centric organisation and experiences

Recently my feed has been inundated with articles talking about the need for organisations to become human centric and experiences to become more human. I shake my head and wonder where 

“One brand, one culture” needs one data ecosystem technology platform

People and brands are two of your company’s most valuable assets. Leaders recognise that aligning brands and culture has the power to attract, retain and engage employees, customers and stakeholders, 

Redefining the data ecosystem for the data economy

Organisations know that to capitalise on the data economy and grow their business, they need data to make decisions that enable delivering a unified customer experience and employee experience, supply 

The value of values

Off the back of Royal Banking Commission Report and the fourth edition of the ASX Corporate Governance Councils’ Principles and Recommendations, there has been a lot of discussion around 

Do your employees trust you?

In the wake of the Banking Royal Commission Report, it’s worth taking a close look at the findings from the 2019 Edelman Trust Barometer Global Report launched in January. Of all