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Aligning people, brand when everything is changing
Rachel Bevans | January 11, 2019It’s widely accepted that everything is changing and at an increasing rate. The business environment is changing, with technological advancements and industry disruption, shorter innovation cycles, changing customer expectations and needs,
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How the brand aligns customer and employee experience
Rachel Bevans | August 8, 2018When people are talking about aligning customer and employee experience, they seem to be forgetting about the role of the brand. There are two chronological stages to aligning customer and employee
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Attract the best talent by building your culture and brand
Rachel Bevans | January 29, 2018Organisations are ever more aware of the importance of both corporate culture and employer brand as a means to attract, retain, engage and empower ‘the right’ talent in an increasingly -
Put employee well-being at the heart of your brand for healthier results!
Rachel Bevans | October 23, 2017A few months ago, we wrote a blog about developing an employer brand that caters to different employee segments; holds one image in the market; and
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Time to talk rather than relying on data
Rachel Bevans | October 16, 2017In this age of high technology, it's easy to concentrate on the amazing data available about consumers, but Rachel Bevans explains the benefits of a good old fashioned chat. Data is
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Priorities, practical recommendations for mid market: brand & marketing
Rachel Bevans | September 7, 2017Looking at medium business with a strategic brand and marketing lens, Rachel Bevans of the Healthy Brand Company offers priorities and practical recommendations for the mid market. We define marketing as
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Think about your current customers before attracting new ones
Rachel Bevans | August 4, 2017Are you spending time and money attracting new customers when you could be investing your precious resource on current customers and ensuring their experiences are worth their return and recommendation?
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To grow you need people, to attract people, you need an employer brand
Rachel Bevans | June 15, 2017Employing new staff is one of the five top strategies for growth in 2017, according to thinkBig 2016. The challenge is attracting employees right for your business, retaining and
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Is your brand ready to enable business growth in 2017?
Rachel Bevans | March 7, 2017Three of the top 5 growth strategies for 2017 are new products and services, entering new markets and acquisitions, according to thinkBig 2016. Brand enables these three strategies to drive
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To grow your business in 2017, build your brand before communicating
Rachel Bevans | February 6, 2017Marketing and advertising are the most popular ways that companies plan to grow their business in 2017, according to thinkBig 2016. To truly understand this statement this it's important to