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Use sustainability to inspire business, brand and employer brand transformation
Rachel Bevans | November 3, 2022We’re now living in the decade towards 2030 UN Sustainable Development Goals, and with COP27 literally around the corner, we’re faced with increasing awareness and experience of the gaps in
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How mid-sized organisations are stepping up to responsible business
Rachel Bevans | March 3, 2022“We broke it, we own it. That means we’re now responsible not just to our own companies, partners, employees and investors, but to all of society.” Inspired by Net Positive:
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Mind the gap: when people, brand and business are disconnected
Rachel Bevans | July 16, 2021People’s trust in brands is at an all-time low, with 71 per cent having little faith that brands deliver on their promise. This demonstrates a lack of alignment between
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Setting your business up for success through uncertainty
Rachel Bevans | June 16, 2021With optimism amongst mid-sized businesses reported to be increasing, Rachel Bevans of The Healthy Brand Company spoke to a group of leaders to understand what’s driving this and what
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Drive business success through building stronger relationships with contingent workforce
Rachel Bevans | June 4, 2021As more businesses take a lean approach to their organisation structure, they rely on contractors, freelancers and sub-contractors or their “contingent workforce” for fulfilling their human resource needs on an
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Attract, retain, engage the right talent to deliver your business strategy
Rachel Bevans | May 19, 2021Looking beyond COVID-19 with cautious optimism, there is significant strategic business planning happening now for medium sized businesses. Many businesses are considering the “future of work” and what it looks like
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Time to thrive: creating the future through an integrated wellbeing framework
Rachel Bevans | April 14, 2020Peter Drucker is renowned for stating “The best way to predict the future is to create it”. Whether intentional or not, governments and businesses have been moving towards integrated wellbeing for
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Making the shift from survive to thrive
Rachel Bevans | April 6, 2020When do we shift our attitudes and behaviours from survive to thrive? When are the plans suitably in place to make sure everyone is safe and well, so that we can
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Find another way: remote work, workshops and research
Rachel Bevans | March 16, 2020Having worked in London through 9/11 and the GFC on global and regional brands, overseas travel was kyboshed. Despite not having today’s advanced technology capabilities, we learnt very quickly to find
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The future is bright for business and brands: optimism makes life better
Rachel Bevans | March 9, 2020When times are tough, businesses and brands can drive optimism by: helping people feel better about themselves and their lives; and helping people feel better about the world in which
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The future is bright for business and brands: through the lens of optimism
Rachel Bevans | February 20, 2020Working with mid-sized Businesses and the larger end of small Businesses, I understand that the key challenges are lower profit margins, cash flow and access to capital. As such, a
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The future is bright for business and brands: optimism attracts
Rachel Bevans | February 12, 2020In building brands that attract, retain and engage customers, employees and stakeholders to drive business results and raise brand value, we seek to achieve “a great place/product to buy”, “a
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The future is bright for business and brands: optimism drives long-term value
Rachel Bevans | February 6, 2020With communities, the environment and the economy all negatively impacted by recent events, the outlook to the start of 2020 in Australia has not been the positive start to the
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Reset: theme 10 – wellbeing
Rachel Bevans | December 27, 20192020 marks the dawn of a new decade. Rachel Bevans of the Healthy Brand Company explores theme ten of ten themes driving brands into the next decade. I’ve had a passion
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Reset: theme 9 – seeking competitive advantage through data and innovation
Rachel Bevans | December 24, 20192020 marks the dawn of a new decade. Rachel Bevans of the Healthy Brand Company explores theme nine of ten themes driving brands into the next decade. As the saying goes
