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Help understand the impact of COVID and shape the future of the advertising industry
Anne Miles | February 16, 2022Bond University, Swinburne University of Technology and Suits & Sneakers are undertaking a research project on how the COVID-crisis has impacted – and probably is still affecting – creative work
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Ability to up or down scale supports resilience
Anne Miles | November 17, 2020What do you do to ensure your business is resilient? Having a very lean model that can scale up and down very fast is crucial to being resilient in turbulent times.
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Creativity will save your business during a crisis
Anne Miles | April 24, 2020During this global crisis there have been businesses that are in the right place at the right time, those who are in the -
The CEO’s content strategy for business success
Anne Miles | March 23, 2020Now, more than ever, the public are voting with their wallets and it is time the CEO took on the mission to build a reputation on some key core values.
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How the CEO holds the key to brand trust
Anne Miles | March 17, 2020According to the Edelman Trust Barometer[1], a global study on population beliefs around trust, the CEO holds the key to not only building trust with employees, but the
