5 ways to control your brand’s public image

Your brand’s public image is basically everything, since 77% of leads will independently research you. Therefore, if you want to run a successful business or organization, you have to learn how to manage your brand’s public image. If you’re looking to efficiently repair the damage done to your brand image, or learn how to manage and maintain the brand’s public image at all times, take a not at the tips we shared below.

1. Learn about your partners’ perception

In order to control your brand’s public image, you need to start with ensuring your private image, that is your partners’ view of it. Your partners are all of the parties your business directly depends on – shareholders, investors, suppliers, employees, collaborators, etc. They play a big role in your company’s reputation, and this is why it’s important to have them on your side. By gauging how your partners view you, you’ll be able to work harder, improve and tackle potential drawbacks which harmed the brand’s image. Finally, if you don’t have a good name with the people who are closest to you and your brand, how could you expect to have a good brand image with the public?

2. Organise public events

n order to silence possible voices that are speaking against you, you do something which will raise new topics and cause people to talk positively about your brand. Organize social events, like parties, trips or public activities. Make sure such events reflect your company’s values, remind everyone of your achievements so far and future plans. No one will say no to live music, delicious gin cocktails, and free food. This way, you’ll motivate and inspire your employees and partners, as well as create a better image for your company in front of the public. If you want to step further, make it into a fundraiser event – any brand image problems you might have had will instantly disappear with a charitable gesture.

3. Build an amazing website

There’s probably no need to mention this, since it’s a number one rule in managing your brand’s image, but it doesn’t hurt to note – building a good website for your company is a must. Google is the first place people go to when they want to learn more about something, and this is why your brand needs an amazing and representative website. Make sure to choose a domain name that is catchy, yet professional.

4. Value your employees

With social media as an unavoidable part of everyone’s life, employees play a significant role in your company’s public representation. Depending on how satisfied they are with given conditions, protection and company’s policy, they are very likely to display it on their social media accounts, such as Instagram or Twitter. This is why you need to consider your employees’ needs and integrity at all times. Be picky about who you work with and who works for you, and value your employees by creating a healthy company culture, if you do not wish to end up multiple times retweeted as the most hated boss of the month.

5. Be eco-friendly

Addressing the causes will significantly contribute to building the best brand image possible. Especially nowadays, when the eco movement is so huge, incorporating some environmentally-friendly habits or supporting green policies is the right move towards bettering the brand’s image. Recycle, reuse and reduce. Moreover, you and your employees will feel much better knowing you’re doing something for the planet all while building your careers and making money. Such practices will make a real impact in the world, and contribute to your brand’s public image.

Reputation is the number one factor in building and maintaining a successful branding. No matter how much you and the people closest to you like your brand and think it’s the best, there’s also a whole world out there that needs to be as delighted with your brand’s image. Take note of the tips we shared above and learn how to control your brand’s public image.