5 crucial factors for success of your business

| September 29, 2019
5 Crucial Factors for Success of Your Small Business

Running a successful enterprise is not a simple thing, especially due to the fact that, upon your entry to the industry, you will be outcompeted by virtually everyone in the niche. They have a head start, which means that they already have a customer base (at least those that have survived long enough) and a history to back their credibility. All you have as a small business is a chance to start fresh and set everything right from the first second. In order to use all of this properly, you need to know exactly what goes in your favor. So, with that in mind and without further ado, here are five crucial factors for the success of your small business.

1.      Adequate metrics

The first thing you need to figure out is the most relevant metrics for your growth. We’re talking about the revenue but also the average value of a single sale, the number of return purchases and the cost of marketing per single conversion. As these metrics start looking up, your performance will drastically improve. What you should look out for are the vanity metrics. These are indicators that seemingly speak about how well your business is doing, even though, in reality, there’s no direct or analyzable correlation.

2.      Cash flow management

One more key to success that you need to keep in mind is cash flow management. The reason why this is so important is due to the fact that it determines the efficiency of your business in all the aspects that matter the most. For instance, your ability to run your organization will depend on your ability to settle your financial responsibilities. We’re talking about things like paying the wages of your employees, paying for all the necessary office supplies, paying the rent, etc.

3.      Use of suitable tools

Another factor that you have to take into consideration is the use of optimal tools. While tools are important regardless of the size of your business, if you’re running a small operation, chances are that they’ll be vital in your survival. Why? Well, because they provide you with a boost in productivity, which allows for your smaller staff to outcompete their larger competitors. They may also give you a competitive edge when it comes to responsiveness and analytics (which bolsters your decision-making process). The best example of the latter can be seen in the field of Forex trade, through tools like Ever Forex. You need every piece of the competitive edge that you can get and this is just one of many examples.

5 Crucial Factors for Success of Your Small Business

4.      Loyal customer base

One of the most important things you need to know about running a business is the fact that almost half of all your revenue comes from a small number of return customers. To earn return customers, however, you need to figure out a couple of things. First, you need to build a relationship based on trust. Second, you need to provide them with great value for their money. Lastly, you need to have a lenient return policy and great customer service. By putting your customers first, you’ll make them come back over and over again.

5.      The right team

The very last thing you need is the right team on your side. Gathering one, however, is not an easy thing. You first have to figure out who fits your company culture. Next, you need to worry about qualifications and work experience. Lastly, you need to find a way to integrate all of this talent into your team. Overall, with so much work to do, the sooner you start, the better.


Once you get these five things out of the way, your success will be all but guaranteed. Still, laying down the infrastructure and handling day-to-day tasks can be quite demanding on its own. For this reason alone, you need to understand that you’re not in a race but a marathon. So, always think about how the moves that you’re currently making might impact your business further down the line.