Social Media’s Commercial Application

| September 26, 2013

First 5000, in association with National Australia Bank, are pleased to invite you to an exclusive, invitation-only lunch for a select group of senior executives from Australia’s top-performing medium-size businesses.

When: Wednesday, 16 October 2013 12:30pm to 2:00pm
Where: NAB Boardroom, Level 28, 255 George Street, Sydney NSW
Speaker: Michael Coomer

Topics for discussion will include:

  • How to utilise social media in business strategy
  • How commercial opportunities through social media are overriding traditional campaign management
  • Successfully using social media for recruitment, trading and development

The seminar will feature social media expert Michael Coomer who will lead the roundtable discussion on commercial applications of social media. With extensive experience working with Asian markets, Michael will demonstrate how to utilise LinkedIn, Facebook, Flickr and other social media channels to drive successful recruitment campaigns. Social media can offer dramatically lower costs of sales, much shorter turnaround times and a very high strike rate of sales success. Michael will highlight how brand extension can be customised and targeted at specific audiences and how companies can build their own databases in real time.

An invitation-only business alliance, First 5000 connects senior executives of Australia’s most significant, high-growth mid-size businesses. The format encourages open and constructive debate, combined with unique networking opportunities.

Please see the Seminar flyer for more information or contact Olga Bodrova on 02 8303 2420 or via email

We look forward to your participation.