Kwik Kopy Australia designs campaign with Australian Red Cross

| December 20, 2011

Corporate design and print solutions specialist and First 5000 partner Kwik Kopy Australia has partnered with Australian Red Cross on its latest direct mail campaign.

The new direct mail campaign will promote further understanding of Red Cross’ humanitarian work amongst small and medium enterprises (SMEs) across Australia.

Over the past two years more than 30,000 Australian SMEs around the nation have made one off donations to those in need. 

Red Cross was keen to design a direct mail campaign that would appeal to these SMEs and encourage regular donations from organisations on a monthly basis as well as repeat one off donations.

The brief was used as part of the annual Kwik Kopy Red Flame Awards which were created to highlight top design talent within the print franchise network. Working on the Red Cross brief with the potential to help thousands of vulnerable people brought out the creative best amongst Kwik Kopy designers.

Judges from Red Cross went with two winning designs out of 20 entries.

Australian Red Cross CEO Robert Ticker said through this initiative, the winning concepts allow us to raise money to directly assist vulnerable people here and overseas. 

“All the Kwik Kopy designs submitted were of the highest standard and these efforts will now help Red Cross mobilise the power of humanity by starting a conversation with thousands of Australians.”

Griet Coetzer from Kwik Kopy Alexandria designed the Coffee Cup Promotion which captured the judges’ attention with her poignant message “for less than a cup of coffee a day, you can help Red Cross give shelter to a whole family in need.”

The judges also chose to use the special Take the Steps promotion which explains the value of each donation in terms of supporting vulnerable people and the services Red Cross can deliver to those in need.

Kwik Kopy Managing Director, David Bell said the partnership between Kwik Kopy and Australian Red Cross is a terrific fit.

“We are very happy to partner with Australian Red Cross on this project.  As a B2B organisation we are well placed to understand the audience the Red Cross is trying to reach,” he said. 

“The new direct mail campaign put together by Kwik Kopy design and print experts will promote further understanding of Red Cross’ humanitarian work amongst small and medium enterprises right around Australia.”

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