Marketing
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Making the most of social media
Stephen Barnes | February 6, 2018Mid-sized firms must embrace social media to engage customers as traditional advertising declines and Twitter, Facebook and Linkedin remain the platforms of choice.
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Using customer data to boost online sales
James Bennett | January 25, 2018Merely collecting customer data is not enough to increase online sales, you have to use it to create a positive customer experience.
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Choosing the right social media for your firm
Tiffany Wilson | January 3, 2018A social media presence is vital for every modern business, but with so many platforms to choose from, which ones should you choose to engage your target market?
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The worst business words of the year
First 5000 | December 23, 2017While Donald Trump’s proclamations and evasive admissions of inappropriate behaviour by powerful men have led the way, there has been no shortage of business offences against the English language this year.
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Combining purpose and design to create an effective company website
Jodee Kelly | December 18, 2017Clear thinking about its purpose and attractive, user friendly design will help your website engage customers as well as drive sales.
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Revitalise your email marketing
James Bennett | December 13, 2017There’s no point ‘spamming’ your customers with mass produced messages they’re never going to read. The key to effective e-mail marketing is creating a personalised customer experience.