Loyalty programs
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Maintaining customer loyalty in the COVID-19 age
Lillian Connors | December 8, 2020If your business survived during this pandemic, you have been through the worst and came out with flying colors. Now it’s an opportunity to retain existing customers, increase customer loyalty, and even attract new clients to help your business get back on its feet. Lillian Connors explains.
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How to supercharge customer loyalty with infographics
Lillian Connors | February 11, 2020Not only do infographics provide additional depth and meaning to the text, but they can also be a powerful tool when it comes to building customer loyalty.
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Have your say: customer loyalty schemes
First 5000 | September 10, 2019Customer loyalty schemes, including frequent flyer, supermarket and credit card operators, must ensure they are not misleading consumers according to an ACCC draft report released last week for comment.
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Survey reviews sentiment around loyalty programs
First 5000 | August 7, 2019In an era where consumer behaviour is more complicated than ever before and the entire retailer environment has been flipped on its head, does the age-old loyalty program still add value?