6 Different Types of Corporate Gifts for 6 Different Types of Business Partners

The business world is practically built on the foundations laid by professional relationships. Granted, the success of one company can’t be attributed to a singular factor, but no one can deny that strategic partnerships, personal leverage, and expansive professional networks can make any complex situation much easier.

Keeping that in mind, we would like to remind you that, much like any other business asset, professional relationships need to be nurtured and maintained. If used effectively, corporate gifts can make a critical part of this process.

Of course, the word ‘corporate’ is a term describing a lot of things, and the effectiveness of your partners will depend on how well you are able to assess the person in front of you and stick the landing with the choice of gift.

Let’s see if we can help you along the way.

Gifts for die-hard professionals

The corporate world is practically built by laser-focused professionals who like to keep everything tight, precise, and punctual. Unfortunately, these persons are, at the same time the hardest group to satisfy since they can interpret any excessive generosity as bribery. That is why, if you want to reach out to these professionals, you need to keep everything very low-key, subdued, and utilitarian. So, in this case, you can always resort to something with a broad corporate purpose like for instance high-end pens, leather-bound notebooks, neckties, handcuffs, and other items that give away a professional impression.

Gifts for gourmands and food lovers

Even though this may sound like a very niche group, as of lately, people have learned to appreciate food in a completely new manner. We like to research different national cuisines, we like to try out new spices and different recipes and we can have hours-long debates about what cheese makes the best match with pesto. If you notice your business partners‘ interests leaning in this direction, you can always score some easy points by presenting them with classy kitchen knives, some exotic foreign cookbook or spices, a set of utensils, a stylish apron, and all other things that can put a smile on a gourmand’s face.

Gifts for outgoing nature lovers

This is yet another fast-growing group of people, especially keeping in mind that, after experiencing years of lockdowns and restrictions, the city dwellers have started yearning for some quality time in nature. So, if this topic pops up in some conversation and your corporate partner expresses a passion for exploring the wilderness, mountain climbing, hiking or simply camping with friends, you have discovered the gold mine of opportunities. Feel free to opt for any kind of gift that can be used for outdoor adventures ranging from durable Tekto Gear knives to waterproof boots, tents, camping gear, and GPS trackers.

Gifts for people who are fun and laid back

Ever since the so-called internet billionaires and IT crowd started taking over the world, the corporate world lost a lot of its infamous edge and rigidity that were so closely evident back in the 80s and 90s. Corporate leaders these days are usually much more playful, have a deep appreciation for pop culture, and simply have a much more laid-back attitude. These people would greatly appreciate rare action figures, ironic T-shirts of ugly Christmas sweaters, or any kind of item that will reference some joke you had earlier. But, if you don’t know how some person would react, avoid puns that are too personal.

Gifts for people who love cutting-edge tech

If you are not sure about the interests of your acquaintances this may be one of the safest options you have at your disposal since, in this day and age, it is very hard to find any person that doesn’t appreciate some fancy gadget or beautiful-looking piece of cutting edge tech. If you are really unsure what to do, aim for the things that have a broader appeal like for instance smart watches and card holders. Music lovers will always be swayed by good Bluetooth speakers or trendy earbuds. Other things you should consider include drones, VR headsets, fitness bands, DSLRs, or even the latest-gen gaming controllers.

Gifts for people who love fitness

Millennials have long ago earned a reputation as a generation that is obsessed with fitness, health, and personal wellbeing. Keeping in mind that the Gen Y currently rules the corporate world there are very high chances that some of your professional acquaintances will be hooked on workouts. Fortunately, the range of gifts you can use in this scenario is insanely broad. Once again, you can venture into the world of tech and use something in the vein of fitness bands, waterproof earbuds, or smart dumbbells. But, you can score a touchdown even with quality sneakers, stylish fanny packs, under-the-desk cycles, etc.

So, there you have it – six types of presents for six different groups of people you will most likely encounter during your career. In the very end, we would like to once again remind you that corporate gifts are only effective if they are used sparingly and on occasions that warrant such a level of intimacy. Even if you nail down the perfect gift, using it on wrong occasion will probably come off as cheap or even desperate. So, take care of the timing, and the suggestions we gave you above will do the rest.