Podcast: Why the mid-market matters
Despite accounting for 33% of the economy, the mid-market is often ignored. Host Craig West speaks with co-founder of the M Institute, Mike Rich, about why mid-tier businesses are so critical to Australia’s GDP and how they can achieve success.
Craig West is the CEO of Succession Plus, a boutique advisory firm specialising in business succession and exit planning. In addition to earning some of the industry’s highest awards, he is also the author of ‘Enjoy It’, a business succession and exit planning guide for small and medium business owners. Craig received the Doctor of Business Administration award for his research thesis titled “Examination of the key factors driving business exit options in Australian Small and Medium Enterprises” in 2022. Craig is passionate about encouraging business owners to think strategically, maximise the value of their business and achieve a successful exit.