Best sellers use story-triggering

Like it or not, stories are shaping your company culture

Regardless of the size of your business. Storytelling plays an important role in how your company is perceived and the culture within. Shawn Callahan explains how mid-sized businesses can benefit 

How to practice storytelling while getting real work done

Twenty years ago, psychologist Anders Ericsson conducted research on what it takes to build expertise. Mere practice is not enough. If practice is all it takes to be great, taxi drivers 

Avoid the s-word – storytelling in business

A senior leader stands in front of his people to give a presentation on the company’s new direction. He says, ‘I would like to share a story with you’. If you