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Relationships are the most important business asset – more so now and post COVID
Joe Perri | October 22, 2020As businesses emerge from COVID-19 shut downs and seek to reenergise their ventures, one asset above all others stands out as the most valuable resource -
The three-legged stool and the delinquent elephants
Joe Perri | August 3, 2020One of the greatest tragedies in business today is the absence of balance in business leadership and management teams. Especially the absence of mature age -
Reassure clients by dealing with the now and preparing for the future
Joe Perri | March 31, 2020Although many professional advisory businesses are facing a tsunami of unprecedented challenges as a result of the economic impact of the coronavirus, it’s imperative not -
Don’t walk like an Aussie in Kuala Lumpur
Joe Perri | May 16, 2019Walking to an appointment in Kuala Lumpur I was quite literally stunned and stopped dead in my tracks when my business associate asked ‘if anyone had ever pointed out to
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Personalised connectivity delivered more impact in the era of technology overload
Joe Perri | May 9, 2019The thought of a prospective client deleting my email unopened was enough to spur me to find a better way to achieve the necessary cut-through – and the personal salutation
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Flogging a dead horse for pleasure and profit
Joe Perri | October 19, 2018Every now and again when the ridiculousness of modern business and government has me throwing up my hands in disbelief – I enjoy reading this and it puts everything into
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SME owners need to make succession plans in good time
Joe Perri | August 2, 2018The ramifications for owners who depend on the sale of the business to fund retirement are far too often overlooked until it’s too late by mature age principals that are
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Big Bang to Batman…or how to be a marketing and sales superhero!
Joe Perri | July 14, 2018The Big Bang Theory is a very popular TV show about a group of geeks with some great toys and gadgets but no desire to get into a fight. In contrast,
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Public relations’ role in exit and succession planning
Joe Perri | June 30, 2018Most business owners when they implement a business exit and succession plan will set out their goals and direction. This plan often includes organisational restructure, streamlining systems and processes, governance
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The empty Trojan Horse…or losing new business opportunities by poor marketing!
Joe Perri | June 8, 2018Can you imagine the outcome of the Trojan War if the Greeks had failed to fill their wooden horse with soldiers? Instead of a breathtaking innovative strategy gaining victory and putting
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Is there really no such thing as bad publicity?
Joe Perri | June 3, 2018It’s often been said that there is no such thing as bad publicity. Oscar Wilde said the only thing worse than being talked about…is not being talked about. However in
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Getting your PR on point
Joe Perri | May 31, 2018When a business owner develops their business plan, they often include advertising and overlook public relations (PR), thinking that it’s a high priced process and not relevant for them. The reality