Relationships are the most important business asset – more so now and post COVID

The three-legged stool and the delinquent elephants

Reassure clients by dealing with the now and preparing for the future

Don’t walk like an Aussie in Kuala Lumpur

Walking to an appointment in Kuala Lumpur I was quite literally stunned and stopped dead in my tracks when my business associate asked ‘if anyone had ever pointed out to 

Personalised connectivity delivered more impact in the era of technology overload

The thought of a prospective client deleting my email unopened was enough to spur me to find a better way to achieve the necessary cut-through – and the personal salutation 

Flogging a dead horse for pleasure and profit

Every now and again when the ridiculousness of modern business and government has me throwing up my hands in disbelief – I enjoy reading this and it puts everything into 

SME owners need to make succession plans in good time

The ramifications for owners who depend on the sale of the business to fund retirement are far too often overlooked until it’s too late by mature age principals that are 

Big Bang to Batman…or how to be a marketing and sales superhero!

The Big Bang Theory is a very popular TV show about a group of geeks with some great toys and gadgets but no desire to get into a fight. In contrast, 

Public relations’ role in exit and succession planning

Most business owners when they implement a business exit and succession plan will set out their goals and direction.  This plan often includes organisational restructure, streamlining systems and processes, governance 

The empty Trojan Horse…or losing new business opportunities by poor marketing!

Can you imagine the outcome of the Trojan War if the Greeks had failed to fill their wooden horse with soldiers? Instead of a breathtaking innovative strategy gaining victory and putting 

Is there really no such thing as bad publicity?

It’s often been said that there is no such thing as bad publicity. Oscar Wilde said the only thing worse than being talked about…is not being talked about. However in 

Getting your PR on point

When a business owner develops their business plan, they often include advertising and overlook public relations (PR), thinking that it’s a high priced process and not relevant for them. The reality