Customer communications
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The #1 thing you need to fix to keep customers
Darrell Hardidge | July 11, 2019Edwards Deming said, ‘without data you’re just another person with an opinion’.
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5 tips for building long-term relationships with your customers
Paul Smith | October 31, 2018Building long term relationships with your customers is crucial to any businesses survival. Not only will these relationships ensure ongoing success, they will provide stability within your business, which is key to longevity.
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Repair, replace or refund? Your obligations to your customers
Mark Stanley | August 5, 2018No matter how hard you try to please your customers, there will be times when they want a refund or replacement after a sale. Mark Stanley outlines some of the legal responsibilities which Australian firms must fulfil in terms of customer service.
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Research reveals what stops 1 in 3 Australians re-ordering from a brand
First 5000 | July 25, 20181 in 3 Australians say they have not re-ordered from a company due to a bad delivery experience in the past.
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Revitalise your email marketing
James Bennett | December 13, 2017There’s no point ‘spamming’ your customers with mass produced messages they’re never going to read. The key to effective e-mail marketing is creating a personalised customer experience.