Home / Archived Article(s) by Author: Catriona Pollard

  • 7 ways to get customer service right on social media

    Catriona Pollard     |     March 30, 2017

    Social media engagement is vital for retail businesses. Not only can it provide valuable feedback, it can also build a solid reputation for the brand, increase an existing customer’s trust 

  • Include video in your PR strategy

    Catriona Pollard     |     May 28, 2015

    Is your business utilising video as part of its communications strategy? Catriona Pollard explains how to make the most out of this engaging medium. Using video for communication is becoming increasingly