Search Content

Search

28 reads
By:
Patrick Callioni



Australia has a history of being productive through hard work, rather than through being smart, says Patrick Callioni. He believes it is time to turn the tables today rather than years in the future when it could be too late.

In Australia small and medium size businesses (SMEs) are the mainstay of the economy, despite what the big end of town thinks. SMEs generally drive employment numbers – up or down – and are especially important in regional centres.

Patrick Callioni's picture
76 reads
By:
NAB - Business Vi...



Are you ready to take on the tough business challenges of 2012? Recovery from the global debt crisis isn't expected to occur in the short term.

In the meantime, to ride out the current confidence dip, businesses need to plan and out-think the competition or risk being left behind as others steal market share. Setting goals can help you trim the financial fat and strengthen your organisation.

Five business goals for 2012
241 reads
By:
Helen Hull



Relationships, creating an international brand and outsourcing are the keys to the success of natural skincare brand Yes to Carrots. Co-founder Lance Kalish gave us the inside scoop on how this strategy has worked for his company and how it could help yours.

“Relationships are the most important thing,” a confident Kalish says about creating operations overseas.  “Relationships are everything. You cannot build a meaningful relationship with a retail buyer, or a distributor, or anyone in your industry from behind your computer in Australia.

Yes to Carrots co-founder Lance Kalis



Corporate design and print solutions specialist and First 5000 partner Kwik Kopy Australia has partnered with Australian Red Cross on its latest direct mail campaign.

The new direct mail campaign will promote further understanding of Red Cross’ humanitarian work amongst small and medium enterprises (SMEs) across Australia.

Kwik Kopy Alexandria's Griet Coetzer designed the Red Cross Coffee Cup Promotion



As the issue of individual identity and privacy become more complex, organisations need more disciplined responses to protect customer and organisational interests and comply with best practice.

For many organisations, Contact Centres are now the first and sometimes the only point of contact for their customers.

Peter Kocovski
328 reads
By:
Joanne Dooley



For many midsized organisations, the Cloud used to represent a step into the unknown that may invite security risks, increased costs and a larger IT workload.

Joanne believes organisations are now realising that cloud computing can actually reduce IT costs by moving the right workloads to a cloud-based IT consumption model. The Cloud can provide anytime access to key business applications, provide organisations with new capabilities and streamline business, whilst maintaining the right level of security.

Joanne Dooley



Office supplier Corporate Express has made it easy for customers to choose an Australian made carbon neutral alternative by making its best selling product, A4/A3 copy paper EXP800/801, carbon neutral.

EXP800/801 is one of the first office copy paper products to receive the Australian Government’s National Carbon Offset Standard (NCOS) certification. It is also certified under the Australian Forestry Standard and Programme for the Endorsement of Forest Certification (PEFC).

Corporate Express Australia National Merchandising Manager Edward Baral



Do you ever think about the number of people servicing your business and the red tape you have to go through to get things done. Mick Hunter believes it is important to work with the decision makers when dealing with outside contractors like creative advertising agencies rather than the 'yes men'. 

I was lucky enough to be in back-to-back meetings a few months ago (now you don't hear anyone say that too often).

Mick Hunter



Get ahead of the curve for 2012 Sydney with the Google Plus for Business, LinkedIn and Brand Integration Strategy seminar.

Join Jennifer Bishop, Linkedinologist, Director Content and Copy Australia for a Business to Business Only interactive learning experience on 16 January 2012 at Cliftons Sydney.

 

Google Plus for Business, LinkedIn and Brand Integration Strategy
361 reads
0 attending
By:
Melena Birtles



Discover how to build powerful customer relationships by bridging the gap between social and traditional media at PMP’s 2012 Schmart Marketing Conference. 

Popular keynote speaker from the 2011 Schmart Marketing Conference, Jeffrey Hayzlett, former Eastman Kodak chief marketing officer and vice president, returns to Australia to lead the discussion which will take place in Melbourne and Sydney, on 21 and 23 February respectively.

Joining Hayzlett will be UnMarketing Author, Scott Stratten, advertising creative and regular on the ABC’s Gruen Transfer Dan Gregory, Cudo.com.au CEO, Billy Tucker, and Shivani Gupta CEO of Passionate People Institute.

At the 2011 conference over 450 Schmart attendees learnt about social media tools and how to connect them to existing marketing strategies. First 5000 member Janine Allis told the conference success in business is about attitude and not being afraid to make mistakes.

For 2012, Schmart will focus its attention on engagement strategies that build lasting one-on-one customer relationships in a multichannel environment.

Delegates of the 2012 Schmart Marketing Conference will learn how to develop the necessary mental, emotional and physical toughness to create smart, strategic and lasting change and unlearn old ways to consistently attract and engage the right customers. They will learn to read customer signals to develop and adapt customer strategies that generate conversion and build loyalty as well as understand people’s passions to create lasting business results.

To register contact PMP’s Melena Birtles. 

Sydney - Get Schmart Marketing Conference 2012
 

Created by
What's That Web - Web Development

Designed by
Website design, Wordpress & Buddypress development by Pixelberry - Auckland New Zealand