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25 reads
0 attending
By:
Darren Woolley



TrinityP3 invites First 5000 members and their guests to attend Stump the Strategist - bring your marketing problem you have and see if you can "stump the strategist".

During the night the team from Step Change Marketing will try to solve marketing problems from the audience in 9 minutes.

Further information and registration is available here.

Darren Woolley's picture
91 reads
By:
Helen Hull



Discover how to build powerful customer relationships by bridging the gap between social and traditional media at PMP’s 2012 Schmart Marketing Conference. 

Popular keynote speaker from the 2011 Schmart Marketing Conference, Jeffrey Hayzlett, former Eastman Kodak chief marketing officer and vice president, returns to Australia to lead the discussion which will take place in Melbourne and Sydney, on 21 and 23 February respectively.

 2012 Schmart Marketing Conference
241 reads
By:
Helen Hull



Relationships, creating an international brand and outsourcing are the keys to the success of natural skincare brand Yes to Carrots. Co-founder Lance Kalish gave us the inside scoop on how this strategy has worked for his company and how it could help yours.

“Relationships are the most important thing,” a confident Kalish says about creating operations overseas.  “Relationships are everything. You cannot build a meaningful relationship with a retail buyer, or a distributor, or anyone in your industry from behind your computer in Australia.

Yes to Carrots co-founder Lance Kalis
416 reads
By:
Lynne Hughes



The Minister for Broadband, Communications and the Digital Economy, Senator Stephen Conroy, has announced the creation of an Australian Telework week, following on from a unanimous vote by delegates at the 2011 National Economic Review.

At the summit, hosted by First 5000 parent company, Global Access Partners’ (GAP), Tim Fawcett, CISCO General Manager Government Affairs & Policy, made a case for Australia to follow the United States' lead and create a National Telework Week. In the US more than 35,000 businesses and organisations pledge to allow employees to work from home for a week.

Conroy announces National Telework Week
420 reads
By:
Helen Hull



The Federal Government has announced the details of an independent review of the Fair Work Act.

The review of the Fair Work Act, first announced when the legislation was introduced, will be conducted by Reserve Bank Board Member John Edwards, former Federal Court Judge, the Honourable Michael Moore and legal and workplace relations academic Professor Ron McCallum.

 Minister for Employment and Workplace Relations, Bill Shorten



Corporate design and print solutions specialist and First 5000 partner Kwik Kopy Australia has partnered with Australian Red Cross on its latest direct mail campaign.

The new direct mail campaign will promote further understanding of Red Cross’ humanitarian work amongst small and medium enterprises (SMEs) across Australia.

Kwik Kopy Alexandria's Griet Coetzer designed the Red Cross Coffee Cup Promotion
328 reads
By:
Joanne Dooley



For many midsized organisations, the Cloud used to represent a step into the unknown that may invite security risks, increased costs and a larger IT workload.

Joanne believes organisations are now realising that cloud computing can actually reduce IT costs by moving the right workloads to a cloud-based IT consumption model. The Cloud can provide anytime access to key business applications, provide organisations with new capabilities and streamline business, whilst maintaining the right level of security.

Joanne Dooley
755 reads
By:
Darren Woolley



TrinityP3’s Darren Woolley has created a resource that can to be returned to over again to remind ourselves of the basics you have to get right before you can ever have a chance to soar above your competitors. 

While many advertisers are looking for complex and sophisticated strategies it is often the basics that are being overlooked or are totally missing.

Darren Woolley, TrinityP3



Do you ever think about the number of people servicing your business and the red tape you have to go through to get things done. Mick Hunter believes it is important to work with the decision makers when dealing with outside contractors like creative advertising agencies rather than the 'yes men'. 

I was lucky enough to be in back-to-back meetings a few months ago (now you don't hear anyone say that too often).

Mick Hunter
344 reads
0 attending
By:
Jennifer Bishop



Get ahead of the curve for 2012 Sydney with the Google Plus for Business, LinkedIn and Brand Integration Strategy seminar.

Join Jennifer Bishop, Linkedinologist, Director Content and Copy Australia for a Business to Business Only interactive learning experience.Special offer for First 5000 customers and Sydney LinkedIn connections. Register for 2 people on 16th January and receive the third registration valued at $899, FREE.
Contact me asap as this is limited to the last three registrants!
info@contentandcopy.com.au
OR 0425 713 191

MORNING Session : 8.30- 12.30

Leveraging LinkedIn for Business Development and ROI

____________________________________________________

Power your LinkedIn Professional and Company Profiles
 

  • Get your professional LinkedIn Profile AND Company Profile 100%
  • Create Updates that generate online "impressions and engagement"
  • Integrate Twitter, Utube, Blog's and Iphone app's
  • Integrate LinkedIn app's, Slideshare, Behance for SEO
  • Maximise your SEO (findability) within LinkedIn and in Google
  • Leverage second level connections and advanced searches
  • Top Ten take-away Activity list for SEO
     

Grow and leverage your LinkedIn Network
 

  • Link with 2.2 million Australians and 130 million globally
  • Upload LinkedIn contacts into your business database
  • Ensure your business database is connected with your LinkedIn presence
  • Take-away Top 10 LinkedIn Netiquette templates
  • Understand groups, target prospects, generate sales
  • Convert leads to sales Inbound via Expertise, authority and "social proof" strategies
  • Understand The "Spam Act" and appropriate email follow-up.

_______________________________________________________

The afternoon session builds on knowledge from the Morning Session OR previous LinkedIn Workshop. It's highly recommended that you have undertaken one of these in order to join the PM session.

_______________________________________________________

AFTERNOON Session: 1.30 - 5.30

Integrating Google Plus for Business PLUS

Creating an Integrated Online Brand Strategy

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  • Create Google Plus for Business- Start getting Excited!
  • 1 billion visits on Google per month
  • Setting up your Google Plus Business Presence (you need a gmail account and profile)
  • Adding recommended Links and photos, creating circles
  • Analysing traffic and leads from Google plus
  • Creating your Google PLus business button
  • Top Ten Action Plan for Google Plus
  • Online Brand Strategy and Action Plan
  • Create Measurable Brand Objectives for your online brand
  • Identifying LinkedIn and Google Plus Strategies to obtain awareness and conversion
  • Using LinkedIn, Google Plus and Twitter integration on your website and profiles
  • Using LinkedIn and Google for competitive intelligence, sentiment monitoring and key influencer identification.
  • Top ten actions for Integrating your online brand


REGISTER HERE

For further information email info@contentandcopy.com.au or call Jennifer on 0425 713 191.

Jennifer Bishop's picture
 

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