How to increase your brand credibility

| November 23, 2018

Among so many qualities that brands strive to build, the one that stands out as the most vital for your success and longevity is credibility. No company can truly become a brand, let alone a household one, without inspiring unwavering trust in its target audience. After all, it doesn’t take a sketchy reputation for a customer to walk one step further down the aisle and pick up the very next brand on the shelf (even if that shelf is merely a figure of speech) – not being convincing enough is all it takes.

This is especially prominent in markets such as Australia and Asia, where competition is fierce and innovation is the name of the game. So, if you’re looking for how to reach the top of your industry, you should consider the following handy tips to build up your brand’s credibility.

Make a difference

Humanizing your business is a serious challenge in this incredibly digitalized era of ours. You may be able to convince them you’re one of the most qualified experts in your field of work, but few people will make a decision solely on your qualifications. On the contrary – humans crave a more sincere bond.

When you showcase your values through volunteer work in your community, you have a chance to establish a connection with your audience, a meaningful one to outlast any temporary discount or promotion. Do good for those around you, and your potential customers will know you are a business with values.

Boost your communication

Customer service is the key to establishing a clear line of communication with your clients. Due to the overwhelming competition, brands Down Under are focusing on this particular aspect of their business in order to build trust. That is why utilizing 1300 numbers in Australia has become a business norm, to simplify the communication and increase the efficiency of the local customer service representatives.

Reviews front and centre

On another customer-centric note, nothing can build up a reputation of a brand quite like positive experiences of its users. That is why every brand out there needs to consider introducing reviews; not just on their website, but on social media platforms, as well. This will increase your credibility as other potential users will value the perspective of those who have already worked with you, or used your product or service.

Build a genuine approach

Making promises you cannot keep can only lead to dissatisfied customers picking a bone with you. Nowadays, it’s essential that you stick to a transparent, honest approach which aims to provide a solution to your clients’ issues without over-selling the story. Of course, every brand should have an authentic approach in order to connect with its audience, but make sure you can deliver everything you claim.

Work with the right people

Finally, your customers are the ones that make your brand possible, right? However, they make their decisions based on a variety of factors, one of which is your collaboration with influential individuals in social media. If they endorse your product or service, your audience will be far more likely to give your brand a try. Their point of view gives a genuine context of what your brand stands for, hence the need to work with influencers who share your core beliefs.

In essence, building brand credibility is a process that will last as long as you can do business. Bring some innovation to this crucial aspect of your business growth, pair it with these tried-and-tested methods, and you’ll soon be able to build a bond of trust with your target audience.

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Amelia Atkins

Amelia Atkins is an author at Smooth Decorator and a fresh architecture student. The love for architecture and design runs in her family and she knew what she wanted to do from a very young age. You can often find her with a notepad in hand, just looking at the clouds, dreaming about the next skyscraper.