Marketing
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Whatever happened to ‘Shoes of Prey’?
Jessica Pallant | September 14, 2018The meteoric rise, and equally abrupt fall, of Australian ‘design your own shoes’ company Shoes of Prey highlights the dark side of the paradox of choice and shows that online made-to-order approaches might not solve the fashion industry’s problems.
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Big Bang to Batman…or how to be a marketing and sales superhero!
Joe Perri | July 14, 2018You can have the best product in the world, but unless you’re willing to ‘get it out there’ and make those hard, difficult sales calls…then the sales and income aren’t going to just materialise on their own.
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The benefits of podcasting your business
Stephen Barnes | July 3, 2018If you’re a Business-to-Business company, then there are lots of reasons to consider adding podcasts into your marketing mix.
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The empty Trojan Horse…or losing new business opportunities by poor marketing!
Joe Perri | June 8, 2018Firms which fail to keep pace with evolving consumer demands and expectations through the application of modern marketing and communication processes face a difficult future.
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Getting your PR on point
Joe Perri | May 31, 2018Many business owners overlook the importance of public relations or lump the process into a vague collection that includes advertising, marketing, promotion and sponsorship. Rather than an expensive and frivolous extra, good public relations can be vital to a company’s success.
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Who owns customer experience in your company?
Sarah Hall | May 30, 2018Optimizing your company’s customer experience – or CX – will become an ever more important factor in sustaining success. Companies can embrace this trend by making CX not only a business goal, but part of the intrinsic value they deliver to consumers.
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How to write a business proposal… that succeeds
Robin Hastings | April 26, 2018Companies wanting to present an idea to a prospective partner or to take advantage of an opportunity in the market often make one of three simple mistakes.
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Spacenow gives purpose to unused areas
Helen Hull | April 21, 2018A new website looks to help businesses and private individuals make the most of unused spaces in their premises and homes.
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The benefits of live chat on your business website
Josh Wardini | April 16, 2018Quick and efficient customer care is essential to stay ahead in the online shopping world. Live chat offers the fastest way to respond to customer queries through your web store and boosts sales, retention, brand reputation and customer satisfaction.
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CEOs set growth priorities for 2018
First 5000 | March 2, 2018A new survey of 133 CEOs, Directors of Marketing and Sales, and CMOs reveals the areas where companies are likely to invest for growth this year.
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Making the most of social media
Stephen Barnes | February 6, 2018Mid-sized firms must embrace social media to engage customers as traditional advertising declines and Twitter, Facebook and Linkedin remain the platforms of choice.
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Using customer data to boost online sales
James Bennett | January 25, 2018Merely collecting customer data is not enough to increase online sales, you have to use it to create a positive customer experience.
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Choosing the right social media for your firm
Tiffany Wilson | January 3, 2018A social media presence is vital for every modern business, but with so many platforms to choose from, which ones should you choose to engage your target market?
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The worst business words of the year
First 5000 | December 23, 2017While Donald Trump’s proclamations and evasive admissions of inappropriate behaviour by powerful men have led the way, there has been no shortage of business offences against the English language this year.
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Combining purpose and design to create an effective company website
Jodee Kelly | December 18, 2017Clear thinking about its purpose and attractive, user friendly design will help your website engage customers as well as drive sales.
