Boost founder says push boundaries
Success in business is about attitude and not being afraid to make mistakes, according to Janine Allis founder and director of Boost Juice Bars.
Speaking at PMP Limited’s Schmart Marketing Conference in Melbourne and Sydney last week (4 and 6 April) Allis told marketers, advertising agencies and business managers you must make mistakes and push boundaries to find where your level is.
“Push boundaries – get it wrong – and risk getting it wrong,” Allis said. “You have to push the boundaries to make mistakes – and we have made our share – but to continue to move forward you have to make mistakes.
“There is always failure before success. If you go into business and fail and don’t go into business again it is a real shame.”
Allis, who opened the first Boost Juice Bar in Adelaide in 2000, describes herself as a “classic yes man”.
“Great things can happened when you say ‘yes’. We say ‘yes’ a lot. We are a ‘yes’ company and work it out later. That has been a philosophy that has really worked for us. Businesses that are ‘yes’ businesses are really successful. You have to believe when other don’t, but you have to say ‘yes’ and mean it.”
Over the last 11 years, Boost Juice has grown to 250 stores in 16 countries and now boasts $130 million in sales.
“It is all about the people really. We hire great people. Business is like a team sport to get ahead is to not accept mediocrity. We do auditions for staff and hire great people who are aligned with our belief. We keep things exciting with internal promotions, challenges and theme days.
“We have a love life philosophy which is really critical to the company.”
Helen Hull is the editor of First 5000, the leading network for mid-sized businesses in Australia.
Gary Terry
August 22, 2011 at 7:05 am
Janine Allis what an
Janine Allis what an inspiration “It is all about the people really”
Awesome Janine imagine telling VC’s that LMAO! Push boundaries – get it wrong – and risk getting it wrong,” Allis said. “You have to push the boundaries to make mistakes – and we have made our share – but to continue to move forward you have to make mistakes.
Regards,
Gary