• Maintaining customer loyalty in the COVID-19 age

    Lillian Connors     |     December 8, 2020

    If you have a business, you would definitely agree with us that customers are the most important people for any commercial enterprise. But common knowledge about COVID-19 makes it clear 

  • How to supercharge customer loyalty with infographics

    Lillian Connors     |     February 11, 2020

    A lot has already been said about the great power of infographics and their ability to convey the amount of information that would require dozens or even hundreds of words 

  • Smart ways to improve your company’s digital marketing efforts

    Lillian Connors     |     January 24, 2020

    Every year, and even a month, brings about new digital marketing trends. As a business owner or marketing manager, you have to be aware of these and find the best 

  • Google Ads strategies that work for SMBs

    Lillian Connors     |     January 16, 2020

    Creating an excellent Google Ads campaign for SMBs can be tricky. Your budget is usually limited, and you have to choose the right set of keywords to be genuinely useful. 

  • KPIs to track when running an eCommerce business

    Lillian Connors     |     January 2, 2020

    Many eCommerce owners are still not using all possibilities that can improve their businesses. For a better understanding of which segments of your business have to grow, you need to 

  • How to optimise security of your SMB

    Lillian Connors     |     May 13, 2019

    The position of a building manager for an SMB can be rewarding as it is challenging. The hours are long, stakes are high, and the responsibilitiesoften divided among a small 

  • How SMEs can benefit from Design Thinking

    Lillian Connors     |     April 11, 2019

    New products and businesses always start out as somebody’s great idea, but unfortunately those great ideas don’t always work out. In fact, statistics show that up to 90% of new 

  • How to build serious design aesthetics for your Brand

    Lillian Connors     |     March 14, 2019

    Whether you’re about to start a company or your current enterprise needs a revamp, you’ll need to come up with a convincing brand. Both branding and rebranding will require you 

  • Wallet-friendly ideas for a sweet office renovation

    Lillian Connors     |     February 28, 2019

    Rather than moving office, many small and medium businesses solve space, comfort, and productivity issues by effective renovation. When compared to moving or buying new property, remodelling is both less 

  • How to optimise thermal comfort in an office space

    Lillian Connors     |     February 16, 2019

    Being stuck in an office for hours and hours every single day is hard, but being stuck in an office with poor thermal control is even harder. Feeling hot in 

  • How to plan the optimal office space for your SME

    Lillian Connors     |     January 17, 2019

    Once your business grows from being an individual to an SME, it has joined an honorable group of enterprises that comprise more than 90% of businesses in the Western World 

  • Waste management essentials for SMBs

    Lillian Connors     |     January 6, 2019

    Minimising the amount of waste your company generates by either recycling or modifying your wasteful practices can be beneficial to both the environment and your bottom line. For example, switching to 

  • Custom design furniture: New Year New Business

    Lillian Connors     |     December 13, 2018

    Furnishing your home and picking the furniture that will work the best for every single room is more exciting than people imagine. However, creating your own furniture and being involved 

  • Green Roofing Startup: how to make it thrive

    Lillian Connors     |     November 17, 2018

    There is no denying that the environmental revolution taking place in recent decades around the world has created an opportune environment for aspiring entrepreneurs who want to kick-start their own 

  • Setting up a killer presentation

    Lillian Connors     |     October 16, 2018

    So, you've prepared and rehearsed for weeks for your presentation and the content is honed and ready to go. But, there is one aspect of effective presentations and pitches that 

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