Aussie author wins international business award

| August 12, 2018

Cadence: A Tale of Fast Business Growth by Australian small business owner Pete Williams was named the winner of the Gold Medal Award in the Best Business Book category in the 15th Annual International Business Awards this week.

The International Business Awards are the world’s premier business awards program, receiving over 3900 nominations from 74 nations and territories.

Cadence is a parable based on a true story and traces the journey of a business owner and triathlon coach named JJ who left his stable job as a teacher to fulfil his dream of becoming an entrepreneur. Unfortunately, two years after opening his bike shop, JJ finds himself in a place that is all too familiar to most business owners ― struggling to stay afloat.

That all changes, fast, when an athlete he coaches teaches him how to turn the store’s profitability around with seven key “10% Wins.”

“It’s such an honor to have a little book from Australia make such an impact on a world stage,” Williams said. “I’m in trenches every day running our business, so to see this story and lessons helping other entrepreneurs around the world is amazing.”

Cadence communicates Williams’s “7 Levers” approach to business growth through the vehicle of a story. Instead of offering a list of do’s and don’ts for business success, Cadence imparts wisdom by inviting readers on a journey into the lives of two characters who each have something valuable to teach the other.

A Southern Region Finalist in the Ernst & Young Entrepreneur of the Year Program, a Small Business ICON (Best-in-Class) Recipient, and an Australian Business Award Winner for Marketing Excellence, Pete Williams is the co-founder of numerous businesses across varying industries — from Infiniti Telecommunications to SimplyHeadsets.com.au. Pete is also a Professor-of-Practice at Deakin University.

More than 3,900 nominations from organizations of all sizes and in virtually every industry were submitted this year for consideration in a wide range of categories, including Company of the Year, Marketing Campaign of the Year, Best New Product or Service of the Year, Startup of the Year, Corporate Social Responsibility Program of the Year, and Executive of the Year.

The Award winners were determined by the average scores of more than 270 executives worldwide who participated on 12 juries.

“This year’s award winners in the IBAs are the most distinguished group of winners we’ve had yet,” said Michael Gallagher, president and founder of the Stevie Awards, who runs the IBA program.

“We raised the minimum average score from the judges required to qualify as a winner, so 2018 winners should be especially proud of their achievements.  We look forward to presenting to them in London on October 20, and to tell their stories over the coming year.”

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