Align your business with your passions

Passion is the key to creating a successful business, according to Shivani Gupta CEO of Passionate People Institute.

Gupta told PMP’s Get Schmart Marketing Conference last month that 80 per cent of people are dispassionate about their work.

“What is that doing to your brand when your back is turned?” she asked.

Gupta said it is important to recognise what passions people have in the office and to be sure, as a business leader, that you are also following your passions.

“When you are passionate, other people want to follow. When you are so excited about what you want to do, people want to work on your project.”

Gupta stressed that when you are aligned to your passion it does not feel like work but it is also important to be realistic about what your passions are.

“It is okay not to have your number one passion as career,” she said.

The Passionate People Institute’s seven passions are:
 

• Work/career
• Health/body
• Mind/learning
• Money/wealth
• Family
• Friends/social
• Spiritual/purpose

When hiring it is important to recogise people’s passions and therefore their strengths.

“Hire someone who is passionate and up skill them for the role. You can’t teach passion but you can hire someone who shares your passion or has the right type of passions and train them,” she said.

What are your passions? Vote on our poll.

Shivani Guptais is the CEO of Passionate People Institute, a company dedicated to creating more passionate people across the globe. She is an expert at putting passion into work, life and organisations. She believes that in order to stay connected you have to clearly identify your passions otherwise you just keep doing what you are doing. Shivani clearly identified her own passion after moving to Australia at age 11, encountering racism and working in a male dominated environment at senior management. She gave up a highly successful career to dedicate it to helping others find their passion.